From invisible to investable.
Nature measurement you can count on.

Every action measured, every outcome tracked.

In nature and business, every moment matters. If business played with nature like it was the main
event… it would demand a scoreboard. Right now, nature is under pressure to perform and is often failing.
Learn how businesses can track and improve impacts on nature using the Accounting for Nature® Framework.

Legitimate measurement of the state of nature is not only achievable, but it’s also essential in nature’s recovery. Most of us are concerned about nature, but we just can’t wrap our heads around how to make it work for business. In order to make nature thrive, you have to know the score.

It’s your turn to play.

We all care about nature, it’s just hard to see how it fits into business. That’s where knowing the score changes everything. Put Accounting for Nature in your line-up to measure, track, and prove nature’s performance.

What’s your
ECOND® Score?

"Environmental Condition Index," stands as the pioneering cornerstone of the Accounting for Nature® Framework.

Revolutionising the state of nature measurement.

What sets this innovative metric apart is its ability to simplify complex and intricate scientific information into a single number. By providing a streamlined and easy-to-understand measure that anyone can comprehend, the Econd® makes environmental condition reporting more accessible and meaningful for a broader audience.

score
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From sporting passion to nature action: AI helps us feel the difference.

At Accounting for Nature, we’ve used Artificial Intelligence (AI) to create our campaign, translating the excitement and emotion we feel for our favourite sporting teams into a new kind of passion: the commitment to protecting and investing in nature.

AI helps us capture the energy of a cheering crowd, the thrill of a winning goal, and the shared pride of fans by making our favourite iconic species from around the world come to life as sporting heroes. AI is a tool to help us express this, but the real impact comes from actions in the natural world: restoring forests, safeguarding wildlife, and creating resilient landscapes.

Because no AI-generated image can replace the joy of walking through a thriving forest, listening to birdsong, or seeing clean water flow. The future of nature depends on us — our passion, our investment, and our care.