NAB Foundation supports development of nature positive labelling program
Accounting for Nature has been awarded a $250,000 grant from NAB Foundation to support the development of a new nature positive commodity and asset labelling program, designed to help producers credibly demonstrate environmental outcomes and connect those outcomes to market demand.
The program responds to growing pressure, both domestically and internationally, for transparent, evidence-based proof that commodities are produced in ways that repair and enhance nature. For producers, this has created a clear need for practical, trusted and cost-effective tools that can stand up to scrutiny from buyers, investors and regulators.
Connecting environmental outcomes to market confidence
The ambition of Accounting for Nature is to give producers a reliable way to demonstrate the environmental stewardship underpinning their production, supporting continued market access and, where possible, premium pricing for food, fibre and other commodities in a rapidly changing global marketplace.
Chief Executive Officer Dr Adrian Ward said Accounting for Nature is uniquely positioned to lead this work due to its independent governance model and the credibility of the Accounting for Nature® Framework, which is already used across more than 9.5 million hectares throughout Australia.
“There is a clear and urgent demand from markets for proof that commodities, such as red meat and metals, are being produced on properties where nature is being repaired and where there is a contribution to a nature-positive future,” Dr Ward said.
“What sets Accounting for Nature apart is our independence and our scientifically rigorous Framework. We are not a trading platform, nor a commercial market actor. This independence ensures our certification is trusted, credible and free from conflicts of interest.”
A science-first approach to labelling
The new labelling certification program will be built on the Accounting for Nature® Framework, an internationally recognised standard for measuring, verifying and certifying environmental condition. The Framework operates at property and project scale and applies across a range of environmental assets, including native vegetation, soil, forests and wildlife.
This science-first approach is designed to give producers, businesses and investors confidence that nature positive claims are based on robust evidence, not marketing, while remaining practical for producers to use and easy for users to understand. The program is also intended to be compatible with high-level guidance emerging through the global Nature Positive Initiative.
While the term “nature positive” is becoming increasingly prominent in the context of global sustainability targets, its practical application remains complex. Producers and market participants are under pressure to demonstrate credible outcomes, yet often lack clear, consistent and science-based ways to do so. The new labelling program aims to cut through this complexity.
Key features of the program
The labelling program will include:
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A science-based certification approach grounded in measurable environmental outcomes, including outcomes for native vegetation extent and condition.
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Pilot testing with leading industry producers to ensure the program is practical and relevant in real production settings.
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Independent oversight from Accounting for Nature’s Independent Science Committee and Independent Standards & Integrity Committee, bringing together leading scientists, economists, and policy and industry experts.
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Public consultation on the Nature Positive Labelling Rules with Australian and international stakeholders, supported by The Biodiversity Consultancy.
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Transparent tracking of labels through the value chain, using Trovio’s CortenX technology registry.
Supporting producers for future markets
Mr Rowan Munchenberg, Business Lending Executive at NAB, said NAB Foundation’s support recognises the importance of helping Australian agribusiness prepare for changing global expectations.
“Markets are increasingly demanding transparency on environmental outcomes, including contributions to nature positive outcomes,” Mr Munchenberg said. “Producers who can demonstrate this credibly will be better placed to maintain market access and competitiveness. By supporting Accounting for Nature’s work, we are helping Australian producers prepare for this future.”
Next steps
The NAB Foundation grant will fund an initial 12-month development phase, focused on detailed product design and pilot testing with industry leaders. These pilots will ensure the program is practical, effective and aligned with both producer needs and market expectations.
This work forms part of a broader, multi-year program to bring the labelling certification to market and into practice at scale, including internationally.
Through this initiative, Accounting for Nature continues to focus on delivering independent, science-based tools that support credible environmental claims and help build trust in nature markets.
We’re grateful to NAB Foundation for supporting this 12-month development phase and helping accelerate tools that connect sustainable production with stronger market opportunities, while maintaining the integrity of the science.
We look forward to working with producers, industry and stakeholders as this pilot program takes shape.